REDBREAST

Redbreast is an ultra premium Irish Whiskey.

Branding Agency WHM&I asked me to develop a refresh of their Robin to sit above the new REDBREAST wordmark.

One of the interesting challenges was to incorporate a droplet of whiskey in place of the Robins' iconic red breast. The curl at the top of the droplet gave the idea to explore using it as the beak of the bird as it turns its head, which I think works really well -  like it was always meant to be.

Images © WMH&I and © Redbreast Irish Whiskey

© Gary Redford